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FAQ

Overview

In today’s world, it is not enough to just create a website and optimize it for search engine rankings anymore.  Online consumers are looking for more than just information, they are looking for an interactive experience that will inform and engage them.  This is where the concept of Website Marketability comes into play.

Website Marketability encompasses every effort to make the website marketable.  Does the website effectively reach your target audience?  Is it engaging?  Does it provide an optimal user-experience from any device?  Does it meet your objective to drive leads, sales, or offer sales support information to give you a strong ROI?

The website optimization marketing process includes looking at keywords related to the primary topic of the page. This is supported through technical marketing with items like H1 and H2 tags. Website technical marketing is further enhanced with images, outbound links, and server related files that insure your website meets the requirements of the search engines.

The main categories of website marketability are:

  • Tracking and Measurement Tools
    If you don’t measure it, you cannot manage it. This old saying continues to be true and implementing the necessary measurement and tracking tools will help provide direction for improvements.
  • Search Engine Optimization (SEO)
    Optimizing the website’s web pages individually based on their specific content topic with relevant keywords, phrases, titles, keyword density and more.
  • User Experience
    Optimizing the user experience presented on the website to make it more accessible, engaging, and relevant
  • Meeting the Objective of the Website
    Ensuring that customers are guided through the website to take the appropriate call to action (email, call, purchase, etc)

How it Works

  1. Purchase Package
  2. You’ll Receive Onboarding Email
  3. Fill Out Onboarding Email
  4. Campaign Begins

What Can You Expect

  1. Monthly Executive Summary
  2. Weekly Campaign Update
  3. 24/7 Customer service team

Take The Leap includes…

Up to 20 hours of dedicated work from our seasoned Digital Marketers, Writers, Editors and Webmasters following a proven workflow that drives results. The essential SEO practices are applied to 10 of the most important pages of your site Influencing your relevance for at least 10 keywords.

Our workflows are organized around a setup phase and a monthly cadence. This monthly cadence is focused on increasing relevance in the eyes of search engines.

  • 10 Keywords
  • Website Audit
  • Technical SEO Optimization
  • On-page Content Optimization
  • Monthly Link Building
  • Monthly Reporting

EXCEL includes…

61 hours of dedicated work from our most Senior Digital Marketers, Writers, Editors and Webmasters covering all the essentials a website needs to rank and drive traffic.

The work applies the best SEO practices to 30 of the most traffic and revenue driving pages of the site creating relevance for at least 30 Keywords.

Our workflows are organized around a setup phase and a monthly cadence. This monthly cadence is focused on increasing relevance in the eyes of search engines.

  • 30 Keywords
  • Website Audit
  • Advanced Technical SEO Optimization
  • On-page Content Optimization
  • Keystone Content Generation
  • On-page Hygiene
  • Monthly Link Building
  • Monthly Reporting

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