FalseCris is an entrepreneur and creative director out of Miami, Florida. Cris began his streetwear brand “False”  back in January 2020 when he produced a black embroidered hoodie with “False” written across. This accomplishment furthered his motivation to create.  He learned that with the proper time and dedication he could do something extremely exciting.  Because of Cris’ efforts False has gained an enormous amount of traction and even been worn by up-and-coming rapper Baby Santana. Check out the link in our bio to learn more about Cris and his journey to creating the brand “False”

1. Who are you? What do you do? Where are you from?

I’m FalseCris , the owner and creative director of the clothing brand “FalseBranding”. I’m from Miami, Florida, born and raised.

2. What was the turning point in your career? Where were you before that?

I was always big into fashion and designing clothing, it wasn’t until the middle of my sophomore year of high school that I really started getting into it. Around late January 2020, I produced my first piece under the name “False”. I released my first piece on February 25th, 2020, it was a black embroidered “FALSE” hoodie. This was the huge turning point of my life/career when I realized how far I could take this if I really put dedication, time, and effort into “False”.

3. How has your life experience shaped you?

After creating “FALSE” I have gained a lot of business and marketing experience and over time have met many people who have helped me grow my name. It has thought me to stay true to myself and humble to others, I am very appreciative for all the help people have given me to gain the attention I currently have. I especially appreciate Emilio Aparicio, Kelsicko, and Nick Tuinenburg for always supporting and motivating me to keep on pushing the vision of “FalseBranding”.

4. How do you practice awareness? How do you maintain your best self and manage your day-to-day experiences?

It has thought me to be patient and to have faith in all my decision. My clothing brand has become part of my day-to-day life and I am always working to improve. I never take off days and I spend most of my day shipping orders, designing, or finding ways to grow my name.

5. What are some important issues you’d like to shed light on? How would you do it?

With high interest in fashion, a big thing I have noticed is the affordability of clothing that is extremely low quality and is priced at an insane amount. I try to produce the highest quality garment possible at the most affordable prices. I have seen many brands throw random designs on a Gildan blank and price at a crazy amount. I have recently started doing cut and sew pieces to push out the highest quality clothing I can. I recently released a 20 oz, full embroidered, cut, and sew hoodie at only $45. I strive to produce high-quality garments that I could see everyone wear.