LeBron James’ athlete empowerment brand “Uninterrupted” has expanded to Canada through a partnership with Drake.
The deal makes Drake a part-owner and promoter for Uninterrupted Canada, where athletes can speak directly to fans.
The platform will allow athletes to discuss what they love outside of sports.
Future segments include a first-look with Toronto Raptors star Serge Ibaka’s new clothing line and a motivational series with former Toronto Blue Jays pitcher Marcus Stroman.
Uninterrupted Canada will also air content from its U.S. arm.
James and his business partner Maverick Carter launched Uninterrupted in 2015. Uninterrupted Canada will be helmed by Moore and chief content officer Vinay Virmani.
This new venture isn’t all too surprising since Drake and James have been longtime friends.