NFL partners with TikTok with hopes to reach Gen Z audience.
The NFL has created an official account on TikTok as part of a two-year agreement to post content on the app
The content will include highlights, sideline moments and behind-the-scenes footage, per an announcement.
The league and TikTok are going to run a hashtag challenge that will urge fans to show pride for their favorite team by creating videos with the #WeReady hashtag through Sept. 5.
TikTok creators and NFL teams also will post videos on the social platform ahead of the NFL’s 100th season.
TikTok will celebrate the season’s kickoff at Soldier Field in Chicago on Sept. 5. Attendees can experience TikTok in real life and create videos with an NFL theme, per the announcement.
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