Recording artist and producer, Travis Scott and the Minnesota-based cereal manufacturer are working together to release a special-edition line Of Reese’s Puffs cereal boxes.

Although this product’s exterior packaging will be different, the pairing’s collaborative effort does not involve changing the taste and flavor of the standard Reese’s Puffs cereal.

Travis Scott reportedly handled the design of the packaging, taking his inspirational cues from his Cactus Jack record label and the artwork that adorns his latest studio album. These new boxes will also carry a different price-tag: $50 USD.

Travis Scott’s much-talked-about Reese’s Puffs cereal collaboration is beginning to hit the shelves of supermarkets across the United States.

Check out the cereal here: 

Travis Scott Cereal