News that Farfetch is acquiring New Guards Group in an astonishing $675 million cash-and-stock deal only served to reinforce something we’ve known for a long time: 

Streetwear is the new normal. 

 According to Business of Fashion, the streetwear holding company whose portfolio includes Off-White™, Palm Angels, and Heron Preston, and Marcelo Burlon County of Milan has been putting serious numbers on the board, generating revenues of $345 million in the year ending April 30 (up 59% year-over-year). 

Very interested to see how fashion evolves over the next couple of years… 

Whether you are a fashionista or not we can’t overlook the impact it has on our culture and economy…